No real campaign experience yet — how do I write the CV?

List the channels you learned and practised, plus work from internships, coursework or a personal page, with workplace, dates and main task. Do not present it as commercial campaign work — recruiters check before assigning a role.

I can work several channels — how do I write the CV?

Pick your single strongest channel for the role line, and list the rest as separate one-line tasks. Do not write “can do everything” — recruiters need a specific channel and the work attached to it.

How long should a marketing CV be?

One to two pages is enough. Recruiters read the channel and the things-you-can-do sections closely; pages three and four of a CV for a common role are usually skipped.

Should I put my expected salary in the CV?

No. The CV states what you can do, the channel and the schedule you can work; salary is negotiated directly after the recruiter contacts you. A salary figure in the CV can cost you the role if it does not yet match your channel and real work.

No public samples yet — should I still apply?

Yes — write the real work from internships, coursework or a personal page, with the channel and dates. Recruiters need to see exactly which tasks you can do; a false sample claim gets you rejected on verification.

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CV for marketing, content and advertising staff: write it so recruiters call you

Keep it to 1–2 pages: one line with the role plus your strongest channel and work mode, the main channel stated with the tools you used, 3–5 things you did written as concrete action verbs, campaigns or pages by workplace, and your working hours plus start date. Skip vague lines like “creative, quick to catch trends” with no channel, work or sample attached.

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How marketing recruiters read a CV

Unlike office CVs, a marketing CV is read closely in exactly two places: the channel you can work and the real samples you produced. Recruiters look for four answers: do you meet the requirements for the role, which channels and tasks can you handle, can you work the team's schedule, and when can you start. Missing any one of the four usually puts the CV behind others, even if you can do the job. So put the main channel right after the role line, then the things you can do, then the campaigns or pages you worked on. The faster you answer the four questions, the more likely you get the call.

One role line: role + strongest channel + work mode

Open the CV with exactly one line: the role you want, your strongest channel, and the work mode. Examples: “Content writer, sales posts and product introductions for fanpages, office-based in Thu Duc City.” For ads: “Ads operator, sales ads on social platforms, working the team's shifts.” For design: “Designer, post images and ad banners, office-based.” One such line tells the recruiter at once whether you fit the opening. The most common mistake is writing it too generally (“applying for marketing”) or naming the role without the strongest channel — both force the recruiter to ask, and when hiring urgently, people who need asking are usually skipped first.

Main channel and tools: be specific

This section is mandatory for marketing CVs. List each main channel on its own line with what you used it for, supporting tools if any (for example a writing tool, an image tool, an ads tool), and short courses completed with the year. If a course certificate is still pending, write “pending” with the expected date — never write it as if you already have it. Recruiters check the channel before assigning a role; claiming a channel you cannot work gets you rejected at the practical interview, however well the CV is written.

List what you can do, one task per line

The most important part is the list of things you can do, one line each, written with concrete action verbs. For content: write sales posts to the product brief; write product introductions to the team's posting schedule; edit posts on feedback before publishing. For ads: set up ad campaigns to the budget the team gave; monitor ads and report results daily; adjust audience and ad content when results fall short. For design: make post images to the brief the team gave; make ad banners sized for each platform; edit images on feedback before handover. Claiming a channel you never worked to “make the CV look good” shows up at the practical interview or on the first working day — and costs you the opportunity.

Campaigns or pages: workplace + dates + main task, no long descriptions

For each workplace or campaign, three facts are enough: the company, team or page name (no detailed address), the dates (month/year from–to), and one or two main tasks there. No long company description, no list of every small task. Recruiters care whether you really did the work — one line stating the main task answers that. If you did many short campaigns, do not hide them: list them all, one main task per campaign. Short stints are not automatically a weakness when the work is clear; hiding them and being found out is.

Figures and samples: only real, checkable numbers

Figures are what set a marketing CV apart — but only when they are real and checkable. Write them in the right form: posts written in a month, campaigns run, budget managed (if the team allows it to be public), or links to work you made (posts, images, videos). Never invent figures, and never present the whole team's numbers as your own — recruiters check before assigning a role, and an invented figure costs you the opportunity. If you have no figures yet because you are new or the work was internal, write the work instead of a number: “wrote posts to the team's schedule, ran ads to the budget the team gave” — honest still beats a good-looking number that cannot be checked.

Contact details and next step

At the end, only three things are needed: full name, phone number, and the area you live in. No detailed home address, no hobbies, no elaborate portrait photo. Recruiters in this group mostly call or message — the phone number must be one you actually use and answer during office hours. Next, create an account and upload your CV so recruiters can find it: register as a candidate on timviecde.vn (/register). Note: with an unverified email you cannot upload a CV or receive selection emails — verify your email right after registering, before uploading.

Do this next

One role line: the role you want + your strongest channel + work mode.
Main channel stated with the tools used; 3–5 things you did, written as concrete action verbs.
Figures and samples only where real and checkable; working hours and start date stated.

Common questions

No real campaign experience yet — how do I write the CV?: List the channels you learned and practised, plus work from internships, coursework or a personal page, with workplace, dates and main task. Do not present it as commercial campaign work — recruiters check before assigning a role.
I can work several channels — how do I write the CV?: Pick your single strongest channel for the role line, and list the rest as separate one-line tasks. Do not write “can do everything” — recruiters need a specific channel and the work attached to it.
How long should a marketing CV be?: One to two pages is enough. Recruiters read the channel and the things-you-can-do sections closely; pages three and four of a CV for a common role are usually skipped.
Should I put my expected salary in the CV?: No. The CV states what you can do, the channel and the schedule you can work; salary is negotiated directly after the recruiter contacts you. A salary figure in the CV can cost you the role if it does not yet match your channel and real work.
No public samples yet — should I still apply?: Yes — write the real work from internships, coursework or a personal page, with the channel and dates. Recruiters need to see exactly which tasks you can do; a false sample claim gets you rejected on verification.

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